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Hi, I'm Eric 👋
I help B2B SaaS companies drive measurable business growth with data-powered demand generation.
I'm currently looking to join a team where I can transform complex data into clear, actionable performance marketing strategies that achieve meaningful results.
To read in-depth examples of how I have done this for previous organizations, please check out the case studies I have written on this site.
View Case Studies
About Me
Experience & Expertise
9+ years driving growth across SaaS, fintech and 3D tech industries. I take raw marketing data and transform it into strategic insights that can be put into action that delivers consistent results.
Core Philosophy
You're only as good as your data. I focus on what truly matters: qualified leads, conversion rates, customer lifetime value, and actual revenue impact—not just impressions and clicks.
Analytics Stack
  • Google Analytics 4
  • Google Tag Manager
  • Tableau & Looker Studio
  • Hotjar & Microsoft Clarity
  • Advanced Excel & SQL
Advertising Platforms
  • Google Ads (all formats)
  • Meta Business Suite
  • LinkedIn Campaign Manager
  • DV360 & The Trade Desk
  • Amazon Advertising
Marketing Tools
  • HubSpot, Marketo & Pardot
  • Salesforce CRM
  • SEMrush & Ahrefs
  • Optimizely & VWO
  • Unbounce & Instapage
Case Studies
2x
Learn how I doubled organic search orders year over year as a result of a website CMS migration and redesign I spearheaded
3x
Learn how I tripled enterprise sales accepted leads (SALs) year over year as a result of a complex paid search strategy
1400+
Learn how my personal data project containing 1400+ audiophile reissues became the go-to market intelligence tool for the vinyl community
Get In Touch
Ready to transform your marketing performance?
Whether you're struggling with stagnant conversions, rising acquisition costs, or unclear ROI, I can help.
Let's discuss how data-driven strategies can unlock your growth potential and turn marketing spend into predictable revenue.

Contact Information
Resume: PDF
Workplace Personality Profile: PDF