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Hi, I'm Eric 👋

I help B2B SaaS companies drive measurable business growth with data-powered demand generation.

I'm currently looking to join a team where I can transform complex data into clear, actionable performance marketing strategies that achieve meaningful results.

To read in-depth examples of how I have done this for previous organizations, please check out the case studies I have written on this site.

View Case Studies


About Me

Experience & Expertise

9+ years driving growth across SaaS, fintech and 3D tech industries. I take raw marketing data and transform it into strategic insights that can be put into action that delivers consistent results.

Core Philosophy

You're only as good as your data. I focus on what truly matters: qualified leads, conversion rates, customer lifetime value, and actual revenue impact—not just impressions and clicks.

Analytics Stack

  • Google Analytics 4
  • Google Tag Manager
  • Tableau & Looker Studio
  • Hotjar & Microsoft Clarity
  • Advanced Excel & SQL

Advertising Platforms

  • Google Ads (all formats)
  • Meta Business Suite
  • LinkedIn Campaign Manager
  • DV360 & The Trade Desk
  • Amazon Advertising

Marketing Tools

  • HubSpot, Marketo & Pardot
  • Salesforce CRM
  • SEMrush & Ahrefs
  • Optimizely & VWO
  • Unbounce & Instapage

Professional Certifications: Meta Marketing Analytics Professional Certificate, Product-Led Growth Certified, Growth Marketing Minidegree

Case Studies

2x

Stratasys

Learn how I doubled organic search orders year over year as a result of a website CMS migration and redesign I spearheaded

3x

Criteria Corp

Learn how I tripled enterprise sales accepted leads (SALs) year over year as a result of a complex paid search strategy

1400+

Vinyl Dashboard

Learn how my personal data project containing 1400+ audiophile reissues became the go-to market intelligence tool for the vinyl community

Get In Touch

Ready to transform your marketing performance?

Whether you're struggling with stagnant conversions, rising acquisition costs, or unclear ROI, I can help.

Let's discuss how data-driven strategies can unlock your growth potential and turn marketing spend into predictable revenue.